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Tamro Estonia
- In January–December 2005, total pharmaceuticals
sales in Estonia amounted to EUR 129 million in
PPP. Market growth was only 5%.
- Tamro Estonia’s net sales for the accounting
year in 2005/2006 amounted to EUR 55 million, up
3% from the previous 13-month financial year.
Market environment and competitive
situation
Market growth slowed down considerably during 2005
compared to 2003–2004 when the market grew 20%.
The slowdown was due to regulatory changes in the
Estonian reimbursement system, stronger focus on generic
substitution and implementation of reference prices.
In 2005, the competitive situation remained fierce
in the pharmaceutical wholesale market, with 80% of
the market divided between Tamro Eesti and Magnum
Medical and its affiliated companies. In 2005, the
further vertical integration between pharmaceutical
wholesalers and pharmacies continued.
In 2005, many new pharmacies were opened in anticipation
of the restriction on pharmacy openings that will
enter into force on 1 January 2006. In 2005, Estonia
had 524 retail pharmacies, which is one of the lowest
average number of pharmacies per capita.
Financial performance and operations
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2005/2006
(12 months)
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2004/2005
(13 months)
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Change |
| Net sales, EUR million |
55 |
53 |
3% |
| Employees, average |
209 |
164 |
27% |
Tamro Estonia’s net sales for the accounting
year in 2005/2006 amounted to EUR 55 million, up 3%
from the previous 13-month financial year. In Estonia
Tamro continued to build up its presence in the Estonian
retail market by acquiring several pharmacies.
Tamro’s pharmacy chain Apteek1 has become the
largest Estonian pharmacy chain, with 190 pharmacies.
Together they hold a 34% share of the Estonian retail
market.
During 2005 Tamro Estonia improved
its web ordering environment. Now 50% of the total
lines ordered are processed online. Estonia implemented
a new ERP system, including thorough staff training.
In pharmacies, Tamro extended its pharmacist training
programmes and Apteek1 pharmacy marketing campaigns.
Personnel
During the financial year, Tamro Estonia’s
payroll averaged 209 (164) employees. Tamro Estonia
organises Apteek1 pharmacy chain quarterly training
days for both pharmacy managers and pharmacy workers.
These very popular training days usually include topics
that improve professional expertise and concern, for
example, pharmacy management, consultative selling
and customer service. Apteek1 pharmacy personnel are
also encouraged to participate in the Estonian Pharmacist
Union’s training days, and they receive financial
support for this.
Outlook for 2006
In 2006, the government will continue its policy
of cost optimisation in health care. This will result
in slower market growth and can lead to lower margins
in wholesale and retail.
As the opening of new pharmacies has been restricted
since 2006 and pharmaceutical consumption is relatively
low, the price competition between existing pharmacies
and pharmacy chains is likely to continue and accelerate.
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